News Flash

Office of Communications

Posted on: January 11, 2023

New Year, New Look for Nation’s Fastest-Growing County

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Multi-Year Project Unifies Maricopa County Departments Under One Identity

Maricopa County is starting the new year with a new look to help residents make the connection to all the programs and services available through their county government.

“What we found over a few years of research is that residents often confuse us with other governments or can’t distinguish between what the County provides and what their city or town handles,” said newly-elected Board of Supervisors Chairman Clint Hickman, District 4.  “Some of this is the result of how we have presented ourselves over the years: as distinct departments instead of one unified County.  That changes today.”

Starting today, all departments along with several County elected offices will unify under one identity which includes a new logo and colors. 

“We have more than 50 lines of business from public health and human services to permitting agencies and even parks and libraries, but at the heart of it all is providing exceptional customer service that improves quality of life for residents,” said outgoing Chairman Bill Gates, District 3.  “We are truly one Maricopa County.  Now we have a unified look to reflect that.”

VIDEO: Roots Go Deep

This cohesive identity is on display now on an updated public website,, across department social media channels, and in communications and collateral that will be sent to residents, county partners, and other stakeholders in the coming weeks.  Additional updates will be made through 2023 to align county services with this singular identity.

“The public servants of Maricopa County do incredible work.  They’re efficient, they’re empathetic, and they’re often innovative.  All of that has been exemplified over the past few years as we’ve dealt with the pandemic and put federal recovery dollars to good use,” said County Manager Joy Rich.  “A cohesive countywide identity means more people who need assistance will know where they can find it.  It will also help us recruit and retain the best workforce, which translates into better service for residents.”

The need to unify county departments with a singular look was identified several years ago, but the project was put on hold during the public health emergency in 2020 and 2021.  Maricopa County worked with HAPI, an advertising and marketing agency based in Phoenix, to conduct two rounds of research—both pre- and post-COVID—which then informed the creation of a new countywide identity.

“The research revealed many positive things, including a near universal love for our natural surroundings,” said Jason Hackett, owner of HAPI. “So we set out to design something striking and modern that incorporates the lines of our art, architecture, and highways, and speaks to the uniqueness of the Sonoran Desert, while also communicating the strength of the County’s public servants.”

The official Maricopa County seal will continue to be used by the Board of Supervisors and for other official documents such as permits and certificates.

About Maricopa County

Maricopa County is the nation’s fastest-growing county, home to approximately four and a half million people. The County is governed by five elected district supervisors and has several other elected officers who are responsible for managing their own operations and staff. We believe in service that helps you solve a problem, move forward with a project, manage a difficult situation, or simply check something off your list.

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